by OrangeTee & Tie Pte Ltd.

OrangeTee’s Jon Tan on how the company’s latest brand refresh focuses on ease of navigating the real

Corporate News

An interview by Marketech APAC

Singapore, 27 Feb 2024


Marketech APAC recently sat down with Jon Tan, senior vice president and head of brand and corporate communications at OrangeTee, to learn more exclusively about OrangeTee’s conceptualisation process on the brand refresh effort, how it reflects both its desire to expand operations and its diverse stakeholders base, as well as how it evokes the “kampung” or compassionate and communal spirit.

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