Sales momentum at Dunearn House today was overwhelmingly driven by owner-occupiers prioritizing functional and versatile spaces.

The 3-Bedroom and 3-Bedroom + Flexi layouts experienced a complete sweep, selling out entirely (100% take-up) on launch day. Similarly, the standard 4-Bedroom configurations saw exceptional traction with 89% of units sold. Meanwhile, the 2-Bedroom + Study emerged as the highest absolute volume mover, shifting 43 units (73% take-up).

This reflects a clear buyer preference for layouts offering supplementary study or flexi areas, which hit the pricing sweet spot between S$2 million and S$3.8 million. A notable observation at the launch was the significant presence of young buyers accompanied by their parents. This highlights that parental support was a key factor in securing these units and played a major role in driving the rapid sales of the project's 2-Bedroom + Study and 3-Bedroom units.

Beyond the units, buyers were drawn to Dunearn House by its strong first-mover advantage as the first private residential launch in the Bukit Timah Turf City redevelopment. The precinct is slated for 15,000 to 20,000 future public and private homes, offering significant long-term upside.

The project’s highly liveable location further drove demand, featuring two MRT stations access (Sixth Avenue and the upcoming Turf City stations), alongside proximity to top-tier schools. Finally, scarcity also prompted decisive action. With only one adjacent parcel awarded in May 2026 and no other Government Land Sales (GLS) sites announced for the area, buyers moved quickly to secure a unit, knowing the next launch could be years away.