by OrangeTee & Tie Pte Ltd.

OrangeTee & Tie sets sights on 30% revenue growth in digital, data push



SG, 18 Jan 2021

Newly restructured OrangeTee & Tie (OTT) is dialling up its digitalisation and data-driven efforts as it sets its sights on an increase of at least 30 per cent in its 2021 top line from 2019's level. Chief executive officer (CEO) Steven Tan told The Business Times (BT) in an interview that the real estate firm has rejigged its organisational structure, notably by merging its agency arm and projects division into a single unit, in hopes of fast-tracking its digital transformation. OTT is also developing its agents into trusted investment advisers from typical property brokers, and grooming talent for succession planning. In that vein, a string of data-driven products are in the pipeline to enhance its agency activities.

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