In The News

SG, 29 Oct 2020

The Council for Estate Agencies recently launched its “Guide on Best Practices for Consumer Ratings of Property Agents” to provide an industry standard for the rating of property agents. The guide includes details on the three key attribute categories – Service, Professionalism, Skills – as well as the safeguards and due processes required to improve the veracity, timeliness and comparability of ratings and reviews across platforms. As part of CEA’s initiative under the Real Estate Industry Transformation Map, the guide was developed over an 11-month period by the Ratings of Property Agents Workgroup (RPAWG), a multi-stakeholder workgroup led by the Council for Estate Agencies (CEA). CEA says the guide has two main objectives. It aims to build trust among users of platforms for the ratings of property agents, including consumers, property agencies and agents; and spur property agents towards a higher level of professionalism and quality of service.