Overview

New home sales more than doubled in August, marking a second consecutive monthly increase. The strong sales were driven by five new project launches. This is the highest monthly sales recorded for 2025 and the strongest August sales since 2007, when Monthly Developer Sales data first became available.

According to data from the Urban Redevelopment Authority (URA), new home sales (excluding ECs) jumped 127.9 per cent from 940 units in July this year to 2,142 units in August. Including ECs, new home sales similarly increased by 78.3 per cent from 1,311 units in July to 2,338 units in August 2025.

Year-on-year, new home transactions (excluding ECs) skyrocketed by 915.2 per cent from 211 units in August 2024.

New Launches

More projects were launched last month ahead of the lunar seventh month, which is often deemed an inauspicious period for making a property purchase. Five new projects were released, namely the 941-unit Springleaf Residence, the 524-unit River Green, the 596-unit Promenade Peak, the 376-unit Canberra Crescent Residences and the 34-unit Artisan 8.

Springleaf Residence was the best-selling project, moving 93.9 per cent or 884 of 941 units. The project was popular due to its attractive entry price and lush greenery, which enticed many HDB upgraders seeking a tranquil living environment. The project is also highly convenient being next to the Springleaf MRT station on the Thomson-East Coast (TEL) line.

River Green was another highly sought-after project, having sold 86.1 per cent of the entire project within the launch month. This is the top selling project in the prime Core Central Region (CCR). Buyers were attracted by its competitive launch price and proximity to Orchard Road shopping district, Central Business District, Great World MRT on the TEL line.

The other best-selling projects include Promenade Peak, Canberra Crescent Residences, Otto Place, and Bloomsbury Residences.

By Market Segment

53.8 per cent or 1,153 units of the total 2,142 transactions (excluding ECs) in August 2025 were in the suburbs or the Outside Central Region (OCR), followed by prime areas or CCR at 23.9 per cent or 513 units, and the city fringe or Rest of Central Region (RCR) at 22.2 per cent or 476 units.  

Luxury Market

22 new non-landed homes of between S$5 million and S$10 million were sold in August 2025, above the monthly average registered in the first six months of this year at seven units. However, on a month-on-month basis, last month’s sales were slightly lower than the 28 units sold in July 2025.

Last month’s transactions were from Promenade Peak, CanningHill Piers, Amber House, One Marina Gardens, Terra Hill, and UpperHouse at Orchard Boulevard. 

Demand for ultra-luxury condos of at least S$10 million held steady with two non-landed private homes transacted last month, which was the same as the number of units sold in the preceding month. Both transactions were from 21 Anderson; with the priciest being a 10,452-sqft unit sold for S$52.3 million, and the other a 4,489-sqft unit sold for S$21.1 million.

Outlook

Prospective buyers can expect more housing options, as several medium to large-sized developments are slated for launch after the lunar seventh month.

Demand is expected to be strong as many of these projects are situated in highly sought-after locations. Moreover, there has been a hiatus of new projects released in certain regions, leading to pent-up demand.

Upcoming project launches include Penrith, The Sen, Zyon Grand and Faber Residence.

On the macroeconomic front, uncertainties driven by US tariffs are stabilising, which means that hesitant homebuyers may not wait any further. 

Interest rates are expected to drop further in the upcoming months. As mortgage loans become more affordable, buyers who have been waiting on the sidelines may be encouraged to make a purchase.