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Monthly Developer Sales July 2025

New Home Sales Rebounded in July amid Five New Project Launches

Overview

New home transactions rebounded strongly in July, breaking the streak of four consecutive months of decline. The market resurgence was bolstered by the launch of five new projects (including executive condominiums or ECs), which is the highest release since November 2024, when six new projects were released.

According to data from the Urban Redevelopment Authority (URA), new home sales (excluding ECs) more than tripled to 940 units in July 2025, marking a 245.6 per cent increase from 272 units in June 2025.  Including ECs, new home sales similarly increased by 329.8 per cent from 305 units in June to 1,311 units in July 2025.

Year-on-year, new home transactions (excluding ECs) climbed by 63.2 per cent from 576 units in July 2024.



New Launches

Five new projects were released for sale last month, namely the 348-unit The Robertson Opus, an executive condominium, the 600-unit Otto Place, the 343-unit LyndenWoods, the 301-unit UpperHouse at Orchard Boulevard and the 683-unit W Residences Marina View-Singapore.

The Robertson Opus was among the top five best-selling projects last month, moving 149 out of 348 units during the launch month. The project's 999-year leasehold tenure enticed buyers seeking to preserve and grow their wealth over generations. Others may have been drawn to its prime location, being a short drive away from Orchard Road and the Central Business District. 

The other best-performing projects (including ECs) were Otto Place, LyndenWoods, and UpperHouse at Orchard Boulevard. 



By Market Segment

Last month’s sales (excluding ECs) were predominantly in the city fringe or the Rest of Central Region (RCR), accounting for 54.6 per cent or 513 units of the total 940-unit transactions, followed by prime areas or CCR at 38.0 per cent or 357 units, and the suburban areas or Outside Central Region (OCR) at 7.4 per cent or 70 units.  



Luxury Market

Demand for luxury homes continues to recover.  29 new non-landed homes of between S$5 million and S$10 million were sold last month, significantly higher than the 11 transactions in the preceding month. The 29 units were from The Robertson Opus, One Marina Gardens, UpperHouse at Orchard Boulevard, Watten House, Meyer Blue and The Reserve Residences. 

Buying activity for ultra-luxury condos was more subdued. There were only two non-landed private homes transacted above S$10 million. Both units were from 21 Anderson – a 10,452-sq-ft unit sold for S$52.3 million and a 4,489-sq-ft unit transacted at S$21.1 million.



Outlook

The stellar sales performance of several newly launched projects, especially those in the prime locations, is expected to boost overall buying sentiment. The increased marketing activity and buying confidence of affluent investors will create a positive ripple effect in the broader market, motivating hesitant buyers or those waiting on the sidelines to invest.  

Demand is likely to stay resilient, given the continual moderation in interest rates, which have made mortgages more affordable. More high-net-worth individuals may park their funds in real estate, as macroeconomic uncertainties stemming from the US tariff policies persist.  

A robust pipeline of new project launches is expected in the third quarter of 2025, which would offer investors and local buyers more buying options.

Some of the upcoming project launches include Springleaf Residence, The Sen, Faber Residence and Zyon Grand.