Our Company

Launched in the new millennium, OrangeTee has since established itself as a reputable, dynamic and fast-growing real estate enterprise in Singapore. We have grown to a full-time team of over 500 management & support staff, real estate consultants & managers, property management specialists and information technology consultants, all working together with the single aim of providing a one-stop solution to the real estate needs of both our corporate and individual clients.

OrangeTee aims to be the most outstanding and respected real estate enterprise in the region. Our brand image is one of innovation, trustworthiness, value and service. What this means is that we provide unique and effective solutions to our clients; and our wholehearted commitment to our customers will see us going the extra mile to bring an added dimension to customer service. OrangeTee also prides itself on being a result-oriented company. You will find our drive & dynamism and versatile combination of offline & online real estate services providing a platform for dynamic growth and unlimited business potential.

Our Brand

The colour orange symbolises warmth, energy, life, hospitality and vitality. Tee, on the other hand, is a reference to the golf tee that, though minute, is indispensable to any golfer. Taken together, OrangeTee is a reflection of our founders' aspiration that both the people and operations of OrangeTee will embody the positive energies of the colour orange and that every 'tee off', our first encounter with our customers, will be a successful and far-reaching one.

Residential

Our Residential Agency Team is always in tune with the changing needs and expectations of our customers. We have a large group of marketing consultants and experts with proven track records in the sales and leasing of private residential properties and HDB flats as well as project marketing for new developments. Combining innovative marketing strategies and best market practices, this Team has proven its ability to consistently deliver quality services to both individuals and corporate clients with high integrity.

OrangeTee’s marketing consultants are well equipped to provide:
· Comprehensive current market analysis (CMA)
· Effective marketing strategy
· Right marketing exposure to target prospects
· Professional presentation
· Effective follow-up
· Financial information
· Basic legal advice
· Professional negotiation
· Pleasant transaction
· After-sales service

OrangeTee has established a team of highly qualified, full-time professionals specialised in new home marketing. With our innovative marketing approach and systematic in-house project marketing training, we have developed excellent track records. Our developer clients include Far East Organisation, City Developments Ltd, Wing Tai Holdings Ltd, Centrepoint Properties Ltd, Sim Lian Group Ltd, Amara Holdings Ltd, AFP Land Ltd, OCBC Property Services Pte Ltd, Hiap Hoe Holdings Pte Ltd, to name a few.

Our Residential Agency Team comprises Corporate Residential Services (CRS), which aims to make expatriate relocation as hassle-free and pleasant as possible. Besides having a group of local consultants, our CRS Team includes expatriate consultants from Austraiia, India. Korea. Malaysia. UK and the USA. We therefore have an intimate understanding of expatriates' housing & moving needs and other related concerns.

Industrial & Commercial

The Industrial Agency Team handles the sales and leasing of factories and warehouses in new development projects as well as in the secondary market. Our clients range from individuals to small companies to large corporations.

With our sound research capabilities and experience, we have structured and implemented successful marketing campaigns for several industrial projects These include Shun Li Industrial Park, a major industrial development in Kaki Bukit Avenue 1 comprising 119 units of terrace factories and 237 units of flatted factories. Another project that we have successfully marketed is the Tuas Point development in Tuas South. This is an industrial project comprising 48 units of terrace factories and 2 land parcels.

In addition, we are also the sole marketing agent for major industrial projects like North Link Building, Toh Guan Centre, Midview Building, 19 Mandai Estate, Alpha Industrial Building, Heng Loong Building and Century Warehouse, to name a few.

Industrial projects aside, OrangeTee's marketing consultants are also au fait with commercial properties. Our Commercial Agency Team recognises that commercial relocation and expansion are vital strategic decisions taken by any company and selecting the right commercial premises is crucial to the success of any business. In this regard, a keen awareness of the commercial property market and well-researched information help us to provide the best available options to our clients. The Commercial Agency Team is intimately in touch with the market, constantly receiving the latest information from associates and continually updating our extensive database. Thus, this enables the Team to give our clients the latest and most comprehensive information on commercial market offerings, as well as present a multiple of choices based on parameters that are unique and essential to each individual customer.

International Properties

The Overseas Projects Team has been involved in marketing overseas property developments located in Melbourne, Sydney, Perth, Gold Coast, Brisbane, Penang, Kuala Lumpur, Johore, Shanghai, Beijing, Auckland, Queenstown, Toronto, Vancouver, London, Manila and Jakarta.

At OrangeTee, we have developed a marketing system that allows our clients to better market their properties in Singapore through a combination of our knowledge of marketing overseas projects and our understanding of the local buyers. This marketing system is customer-oriented, creative and, more importantly, delivers.

As a strategic marketing partner, we strive to achieve optimal results, returns, repeat sales, references, referrals and rapport through our results-based marketing system.

Our results-based marketing system includes:
· Feasibility report
· Market analysis
· Product evaluation and positioning
· Marketing plan
· Media strategy
· Communications strategy
· Logistics preparation for the marketing campaign
· Execution of marketing campaign
· Follow-up activities and feedback

As a reflection of how serious we value our relationship with our customers and the importance of each overseas project being marketed, a feasibility study will first be conducted to determine whether there is a market for an overseas development in this part of the world before any marketing activities are recommended. We also do not confine the potential of overseas developments to Singapore. We are able to offer the opportunity to market overseas developments in Indonesia, Malaysia and China where we have established infrastructures as well.

Valuation

The philosophy of our Valuation Team is based on the principle of providing well-researched advice and a thoroughly executed valuation with a professional and personal approach. We seek to provide our clients with timely and accurate valuation services at a fair and competitive fee.

Quality, efficiency and responsive services are our hallmark. In this respect, we have successfully achieved the requirements of ISO 9001:2000 standard Obtaining ISO 9001:2000 certification reflects our commitment to continual improvement & quality, thereby increasing customer confidence and expanding our customer base.

Our customer base is extensive and includes financial institutions, corporate clients and statutory boards as well as individuals. We are proud to be in the panel of valuers of several major banks, such as Citibank, NA., The Development Bank of Singapore Ltd, The Hongkong and Shanghai Banking Corporation Ltd, Oversea-Chinese Banking Corporation Ltd, Standard Chartered Bank and United Overseas Bank Ltd. We are also concurrently in the Housing & Development Board, Central Provident Fund Board and JTC Corporation panel of valuers.

On the corporate side, our clients include Hinterland Property Development Pte Ltd, Sin Soon Lee Development Pte Ltd, Sembcorp Investment Pte Ltd, Bengawan Solo Pte Ltd, Heshe Holdings Ltd, Singapore Turf Club and Singapore MRT Ltd.

We have substantial experience in the valuation of commercial, industrial, recreational, hotel and other specialised properties. To cater to the varied needs of our clients, our valuation reports range from simplified desktop formats to detailed narrative reports with all supporting exhibits.

Our valuation services include the following:
· Sales, purchase and leasing
· Mortgage
· Merger and acquisition
· Litigation
· Financial reporting
· Capital valuation
· Fire insurance valuation
· Estate and stamp duty valuation
· Property tax advice
· Land acquisition appeal
· Land premium appeal
· Feasibility study

E-Services

OrangeTee thrives today because of our good blend of online and offline services which serve users and clients both in and out of the real estate industry. While we recognise that conventional business practices are fundamental and important, we have also been quick to tap into the power of the Internet and information technology.

Property Search - This is a powerful search engine for all categories of property listings in the resale market. Information provided includes project information such as age, location, number of units, facilities, tenure, floor plans and neighbourhood, plus interior/exterior pictures. For landed properties, we also show land shape, land contour and zoning.

Property Posting - This free service enables landlords and sellers to list their properties with us. When our office receives a listing, the relevant information is consolidated before it is published on our web site.

Project Launches - This section provides information like site plans and floor plans on recently launched projects for which we are the sole or joint marketing agent.

Expatriates' Accommodation - This one-stop information centre provides information for expatriates living in Singapore. Areas covered include schools, clubs, associations, embassies and housing.

Valuation - Bankers and property owners visiting this section are able to obtain quick indications on specified properties. Alternatively, they can submit a request for a detailed valuation report. Our valuers will then research the property before producing a valuation report.

Loan Wizard - These online financial calculators (for HDB and private residential properties) assist buyers in evaluating their purchase decisions.

Legal FAQs - Frequently asked questions on legal matters pertaining to a typical sale or purchase are answered
in this section.

Work@Home - This state-of-the-art section provides all the necessary online tools like Project Information, eLitho, Caveat Search and Classified Advertisement for our agents to work effectively from anywhere at anytime.

Training & Development

In line with OrangeTee’s vision to have the best and most professional team of project marketing and resale agents in Singapore, we offer one of the most effective and comprehensive training and development programmes to ensure that our agents achieve the highest possible level of competence.

Our training and development comprise four different programmes: IT Training, Basic Real Estate Training, Advanced Sales & Marketing Training and Project Marketing Training. We also offer other continuous professional development talks and seminars. In all, each agent is required to go through approximately 60 hours of training at OrangeTee.

The two major milestone training and development programmes are "REAP" and "PMT". REAP (Realtors Equipping for Accelerated Proficiency) is an advanced sales & marketing training programme designed to help new agents achieve success in a very short time. It is a step-by-step system where the agents are "hand-held" until they achieve their goal. For experienced agents, REAP helps them analyse and take stock of their current performance, thus taking them to a new level of success.

PMT (Project Marketing Training) is developed to train agents to succeed in project marketing. The training programme covers areas such as concise understanding of fundamental elements of product differentiation & personal attitude and the ability to master the minimum acceptable performance required for the 10 disciplines comprising preparation, prospecting, presentation, greetings, qualifying, building values, handling objections, unit recommendation, closing and follow-up. OrangeTee is the only company in Singapore recognised to have such a comprehensive and powerful training programme. SISV Services Pte Ltd, Centrepoint Properties Ltd and Wing Tai Holdings Ltd are just a few to have appointed us to provide this training - a proven systematic training programme that helps agents understand and practise the entire process of project marketing.